Matsuri Tokugawa
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Matsuri Tokugawa (徳川まつり Tokugawa Matsuri) is an idol available in THE iDOLM@STER Million Live! Theater Days and originally debuted in the mobile game THE iDOLM@STER Million Live!. She is voiced by Ayaka Suwa (諏訪彩花 Suwa Ayaka).
Biographies
THE iDOLM@STER Million Live! biography
"The one who will make Matsuri into a princess is you? Nice to meet you~"
- Online Character Profile
THE iDOLM@STER POPLINKS Profile Quote
"Heigh-ho! It's Princess Matsuri♪ Matsuri rode her white horse from the castle because she heard there was going to be a party for everyone!"
Personality
A 19 year old girl who likes to call herself a princess, Matsuri is another complex case. She has a colorful personality. She always talks in a fancy way, referring to herself in third person (Matsuri, Princess Matsuri, or just Princess) and acts like a cheerful and innocent princess, oblivious to the way of the world. She also has talent in pretty much everything she tries hands on. For example, in the soccer event she does a hat trick with a knuckle shot, in baseball she does a home-run and triple play while claiming that she didn't know anything about baseball. In the cycling race event, she takes the lead while humming and didn't even drop a sweat. There are some hints that she is much deeper than just the innocent princess image she always portrays.
Firstly, while she always acts oblivious, she actually always observes her surroundings and always takes care of her fellow idols, such as how she worries about Megumi, who always prefers to "let her friends shine while she supports them from the shadows", and advises her that it’s fine to take more spotlight while still helping her friends. She also often directs the Producer's attention to an idol that needs it. When she's doing great at everything while claiming that she doesn't train, there are some hints that she actually does train herself very hard beforehand (though, that doesn't make her achievements any less amazing), and might be forcing herself to act fine when she's actually very tired. For example, during the Namassuka!? 365 idol produce event, it's revealed that her self-confessed love for marshmallows is fake; she hates them and said she liked them because they're perfectly fluffy and cute like her princess persona. However, she refused to admit that to her fans or fellow idols, since that would ruin their image of her.
When the Producer gets close to her, she starts to open her heart to him and drops the princess act sometimes. When that happens, her way of talking will become more normal and mature (from “Princess Matsuri” to just “I”). It can be assumed that Matsuri is a very wise, mature, and caring girl who (for whatever reason) decides to act like an innocent princess (though with her special acting skills, some fans thinks that it might actually be the other way around).
Matsuri also doesn't like to talk about her family name, Tokugawa (which is the same as the family that ruled Japan as the shogun from the end of Sengoku era to the end of Edo era (almost 300 years), so it made fans think that she might be a descendant of this family) and says that it's not important.
Game Appearance
THE iDOLM@STER Million Live!
THE iDOLM@STER Million Live! Theater Days
Theater Days Events
| Events | ||||
|---|---|---|---|---|
| Event | Featured Song | Type | Duration | Cards |
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Platinum Star Tour |
12/21/17 @ 15:00 - 12/29/17 @ 20:59 JST |
 
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Platinum Star Theater |
12/1/19 @ 15:00 - 12/8/19 @ 20:59 JST |
Not a card. Appears in event song and story. | |
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Platinum Star Theater |
2/2/20 @ 15:00 - 2/9/20 @ 20:59 JST |
 
| |
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Platinum Star Tour |
7/20/20 @ 15:00 - 7/27/20 @ 20:59 JST |
Not a card. Appears in event song and story. | |
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Platinum Star Tour |
7/20/21 @ 15:00 - 7/27/21 @ 20:59 JST |
 
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Platinum Star Treasure |
9/17/21 @ 15:00 - 9/25/21 @ 20:59 JST |
Not a card. Appears in event song and story. | |
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Platinum Star Tune |
11/30/21 @ 15:00 - 12/08/21 @ 20:59 JST |
 
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Platinum Star Trust |
6/16/22 @ 15:00 - 6/23/22 @ 20:59 JST |
 
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Error creating thumbnail: Unable to save thumbnail to destination |
Platinum Star Time |
11/17/22 @ 15:00 - 11/24/22 @ 20:59 JST |
Not a card. Appears in event song and story. | |
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Platinum Star Theater |
1/2/23 @ 15:00 - 1/9/23 @ 20:59 JST |
 
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Platinum Star Trust Special |
4/19/23 @ 15:00 - 4/26/23 @ 20:59 JST |
Not a card. Appears in event song and story. | |
Adaptations Appearance
THE iDOLM@STER Million Live! Anime
To be added...
Million Live! Lines
Greetings
"On days with good weather, Matsuri is all like 'heigh-ho'!"
"Matsuri only eats sweet and fluffy things."
"How does one open a PET bottle?"
"Is it okay if Matsuri calls our theater 'our castle'?"
"The theater is like Matsuri's courtyard; ...it's very important."
"Matsuri wants a cute business card just like Producer, with 'Matsuri!' written in big text on it."
Work
"Ho? We're singing today? If Matsuri doesn't get to sing a fluffy song, then she's not going to have any fun."
"Ho? Today we're dancing? Matsuri's fine with that since she gets to wear an idol outfit!"
"Matsuri is full of energy!"
"This idol work will be done quickly!"
"Matsuri's ankle is hurting, but she will still walk for her fans' sake."
"What tale should Matsuri tell to the person that's in charge? ...Just gossip?"
"How far can Matsuri go today?"
"Frilly clothes are a fluffy princess' uniform. Will Producer also try on some?"
"It's time for Princess Matsuri's super debut!"
Song Discography
Recorded Solo Songs
Recorded Group Songs
Trivia and Fan Culture
Trivia
- Matsuri also has a little sister who she seems to love very much, as revealed in the Summer Festival event dialogue where she said that she attempts to catch all the goldfish in the goldfish stand for her sister.
- Her sister can be seen in her [Festa Illumination] SSR.
- However, she treats Matsuri a bit rudely. Matsuri says this is because her sister is going through a rebellious phase, but her sister still supports her from afar.
- According to her in game conversation with Emily, Matsuri currently lives in a “foreign land" 30 minutes away from the office by train. Her room is full of manga.
- Matsuri regards Tomoka Tenkubashi as her equal and rival.
- Matsuri along with Kotoha Tanaka, Fuka Toyokawa, and Emily Stewart made a cameo at the end of THE IDOLM@STER MOVIE: Kagayaki no Mukougawa e!.
- Matsuri appears to regard Takane Shijou as a fellow princess and calls her Takane-hime.
- She shares the same birthday with Chiyo Shirayuki.
- In her [Taiko no Tatsujin] SR, it can be determined she's playing the song Kiramekirari on the hardest difficulty.
- The fern-shaped head ornament Matsuri wears in her card [Fairytale Artillery] is based on Tokugawa Ieyasu's armor.
Fan Culture
- Matsuri is regarded as a "final boss", which is often used in comical situations.
Character Gallery
| LINE Animated Stickers | ||
|---|---|---|
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Matsuri's initial profile.
Matsuri in casual clothes.
Matsuri Reference.
Matsuri in Theater Days.
Matsuri's profile in POPLINKS (Parfait Princess).
Matsuri's profile in POPLINKS (Celestella Unison).
Matsuri's new outfit in POPLINKS (White Princess).
Matsuri's profile in Million Live! anime adaptation.
Mirishita's 2nd anniversary countdown illustration.
Mirishita's White Day 2021 illustration.
Cameo appearance in THE IDOLM@STER MOVIE with Kotoha Tanaka, Fuka Toyokawa, and Emily Stewart.
THE IDOLM@STER MILLION LIVE! MAGAZINE Plus+ VOL.2 Cover.
Cover of 1st volume of THE iDOLM@STER Million Live! Theater Days Lively Flowers.
Famitsu Million Live!'s 10th Anniversary Special Edition Cover.
Animate Fair in 2020 (Chubu).
Million Live 10th Anniversary Key Visual.
THE IDOLM@STER MILLION LIVE! 9thLIVE ChoruSp@rkle!! Key Visual.
Million Live!'s 10th Anniversary Key Visual.
Cards
Million Live! Cards
[Matsuri Tokugawa]
[Idol (Matsuri Tokugawa)]
[Luminous Pink]
[Idol Zodiac Race]
[Soccer Festival]
[Hotel Dare]
[Metropolis Live]
[Relaxation Time]
[Sparkling Attack]
[Fairytale Artillery]
[Princess of Thee]
[Running For Picnic]
[When the Rain Sounds Stop]
[My Pace Trouble]
[Brilliant Exotic]
[Princess Shoes]
[Princess Ring]
[Princess Tiara]
[Princess on the Beach]
[Present From Santa Tokugawa]
[Inspiring Song]
[Blowing Soap Bubbles]
[Glittering Runway]
[Beautiful Studies!]
[Exciting Travel]
[Sunglasses on a Sandy Beach]
[For an Emergency♪]
[Won't Let You Go♪]
[Idol Castle Owner]
[Jet-Black Nobility]
[0th? Eternal Princess]
[After the Festival]
[Live Theater Act 9]
[Snowman Commander]
[Beautiful Snow Queen]
[Princess Crocodile]
[Sexy Crocodile]
[Prologue Rouge]
[HAPPY PERFORMANCE]
[On-Board Party]
[Putting In My Wishes]
[The Devil Descends!]
[Hai-Ho! Monitor Jack]
[The Princess's Treasure]
[Taiko no Tatsujin]
[A Princess In A Desperate Situation]
[Marshmallow Princess]
[Perfect Makeup]
[Princess Road]
[Jumping Smile]
[Eating Around in Chinatown♪]
[The Five Roses' Atmosphere]
[Parfait Noir]
[BELIEVE MY DREAM]
[Unrivaled Doubles]
[Festa Illumination]
[Perfect Shot!]
[New Year's Happy Song♪]
[Royal Starlet]
[THANK YOU for SMILE]
[Eye-Catching Sunset]
[Sleeping Teatime]
[Popping Chocolate Stage]
[Strawberry Dolce]
[Princess Idol!]
[Wonderful Japan!]
[Carnival Japanesque]
Theater Days Cards
[Matsuri Tokugawa]
[Matsuri Tokugawa]+
[Princess on the Beach]
[Princess on the Beach]+
[Blowing Bubbles]
[Blowing Bubbles]+
[Glittering Runway]
[Glittering Runway]+
[You Can't Run Away♪]
[You Can't Run Away♪]+
[NIPPAN Bookstore Collaboration]+
[Sexy Crocodile]
[Sexy Crocodile]+
[PRINCESS STARS]
[PRINCESS STARS]+
[Beautiful Snow Queen]
[Beautiful Snow Queen]+
[BRAND NEW PERFORMANCE]
[BRAND NEW PERFORMANCE]+
[Princess Road]
[Princess Road]+
[Charlotte・Charlotte]
[Charlotte・Charlotte]+
[UN-IONAIR]
[UN-IONAIR]+
[Uniform Series]
[Uniform Series]+
[Fairytale Story "Witch"]
[Fairytale Story "Witch"]+
[Taurus]
[Taurus]+
[CHALLENGE FOR GLOW-RY DAYS]
[CHALLENGE FOR GLOW-RY DAYS]+
[Putting In My Wishes]
[Putting In My Wishes]+
[MILLION LIVE CLOSET!]
[MILLION LIVE CLOSET!]+
[After the Festival]
[After the Festival]+
[The Princess’ Treasure]
[The Princess’ Treasure]+
[Reach 4 the Dream!]
[Reach 4 the Dream!]+
[*DIAMOND JOKER*]
[*DIAMOND JOKER*]+
[You in the Mirror]
[You in the Mirror]+
[Popping Chocolate Stage]
[Popping Chocolate Stage]+
[Summer Uniform Series]
[Summer Uniform Series]+
[Jumping Smile]
[Jumping Smile]+
[Vacation vs Summer!]
[Vacation vs Summer!]+
[Our Rainbow]
[Our Rainbow]+
[MILLION LIVE CONFERENCE!]
[MILLION LIVE CONFERENCE!]+
[MILLION LIVE CLOSET! Reburn]
[MILLION LIVE CLOSET! Reburn]+
[We've decided to...]
[We've decided to...]+
[Beyond A Crossing!]
[Beyond A Crossing!]+
[Ears and Tails Series]
[Ears and Tails Series]+
[Raise a Good Sign]
[Raise a Good Sign]+
[Romantic Land]
[Romantic Land]+
[Princess of the Mushroom Village♪]
[Princess of the Mushroom Village♪]+
[Heavenly Flowers]
[Heavenly Flowers]+
[Christmas★Sweets]
[Christmas★Sweets]+
[Firing! An Idol's Radiance☆]
[Firing! An Idol's Radiance☆]+
[Festa Illumination]
[Festa Illumination]+
[Whole Tune Talisman]
[Whole Tune Talisman]+
[Relaxing Tea Time]
[Relaxing Tea Time]+
[Vigorous♡Hinatamatsuri Ver. MT]
[Vigorous♡Hinatamatsuri Ver. MT]+
[Shall We Dance?]
[Shall We Dance?]+
[PRINCESS STARS]
[Charlotte・Charlotte]
[Taurus]
[*DIAMOND JOKER*]
[You in the Mirror]
[Vacation vs Summer!]
[We've decided to...]
