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The Producer (Japanese: プロデューサー Producer) is the protagonist of all THE iDOLM@STER games and is the character through whose eyes these games are played. He is a young, rookie producer who has been put in charge of a new set of pop idols. His personality is based on the player's decisions and actions, and the Producer's name is also decided by the player. His actions can range from caring to perverted - although in drama CDs, he is usually shown to be somewhere in-between.


A different producer appears in every continuity. Even though they have similar roles and may sometimes appear similar, they are all separate characters.

First Vision

Second Vision

  • THE iDOLM@STER 2: The world is all one!!'s Producer is the unit "SprouT" (Haruka Amami, Yukiho Hagiwara, and Hibiki Ganaha)'s Producer. He was an employee of 961 Productions, sent by Takao Kuroi to sabotage the office. He eventually defected and became a supporter of all of the 765 units, but focused on SprouT.
  • Kyouhei Suruga (Japanese: 駿河恭平 Suruga Kyouhei) is Chihaya Kisaragi, and later SLEEPING BEAUTY's Producer from THE iDOLM@STER 2 Nemuri Hime. He's a bit scatterbrained. He is voiced by Shintarou Asanuma.
  • THE iDOLM@STER anime's Producer produces all of the idols at 765 Productions, though Ritsuko Akizuki produces Ryuuguu Komachi after Episode 7. He is very passionate about his job, and is willing to go the extra mile for his idols without showing favoritism, which has made him popular with fans to the point of nicknaming him "Broducer". He is voiced by Kenji Akabane, and as such is sometimes called AkabaneP or just BaneP. According to THE IDOLM@STER MODEL SHEET COLLECTION, his height is 174 cm and his weight is 65 kg.
  • Shizuka Sanjouba (Japanese: 三条馬静 Sanjouba Shizuka) is the producer for Jupiter in D@YS OF JUPITER ~THE iDOLM@STER~. She is a determined, but well-meaning producer who does her best to make sure her idols stay on track and have everything they need to succeed.

Cinderella Girls

  • THE iDOLM@STER Cinderella Girls (anime)'s Producer is a representative of 346 Production, and also works as a scout. He is an intimidating man with sunken eyes and a hulking stature that often leads to people (including the police) to be scared of him, but he's actually quite awkward. The gap between his appearance and his earnest, purehearted personality led him to be quite popular with fans. He is voiced by Shunsuke Takeuchi and as such is often referred to as TakeuchiP.
  • THE IDOLM@STER CINDERELLA GIRLS WILD WIND GIRL's Producer is an intimidating man who resembles a yakuza, as a match for former delinquent idol Takumi Mukai whom the manga is focused on. He is known as TakumiP due to both being in charge of her and being voiced by Yasuaki Takumi in a drama CD adaptation.
  • THE iDOLM@STER Cinderella Girls U149's Producer is a short, young-looking man who favors mature idols but is placed in charge of a group of child idols. He is voiced by Yuuki Yonai in a drama CD adaptation, thus earning him the nickname YonaiP.

Million Live


  • THE iDOLM@STER SideM's Producer appears in the in-game manga as a consistent character, making SideM the only game in the series to have a defined producer design. They wear an open-collared suit without a tie and have long hair, making their gender somewhat ambiguous, likely to reflect the mixed audience of the game. Though the Producer is rather expressive, they are never depicted with eyes. They are very enthusiastic about their work, to the point of occasional overenthusiasm, and can be something of an airhead. Due to their androgyny, they're given the nickname P-chan.
  • THE iDOLM@STER SideM (anime)'s Producer is the only producer at 315 Production as it had recently been established. While he is based physically off of the design for the Producer in the game version of SideM, his personality is much different; he is much calmer and more rational, and is willing to let the idols under his care work out their problems with minimal intervention. He is voiced by Kaito Ishikawa, which grants him the nickname IshikawaP.

Shiny Colors


In game, the producer is never seen and is always from a first-person point-of-view, with the exception of SideM, which features an official producer in the in-game manga. The producer is depicted in Puchimasu! manga and in fandom as a male with a bright yellow letter 'P' for a head. In the comics drawn by Proton for the official arcade and Xbox 360 version character pages and THE iDOLM@STER: Live for You! DLC webpages, the Producer is drawn as a man with the letter 'P' on his face rather than any facial features. In the adaptations, the Producer is typically shown as a man with short black or blue hair, glasses, and wearing a suit and tie.



Sung by AkabaneP
Ashita ga Aru sa (Georgia de Ikimashou hen) on THE IDOLM@STER ANIM@TION MASTER Namassuka SPECIAL 03


Aa, Jounetsu ni Hoshi wa Kagayaku 〜315 Production Shaka〜 (sung by IshikawaP, Ken Yamamura and Takashi Saito) on Vocal & Drama CD: 315 Production Shaka


  • In THE iDOLM@STER Live for You!, the protagonist is not the Producer. Instead, the player takes on the role of a fan representative, since it's said that the actual Producer has been extremely busy.
  • In the 2011 anime, the Producer is either 20 or 21 years old. He states that he isn't older than Azusa, but is older than Ritsuko, also other hints are when Kotori asks Producer to take her for a drink. The legal age for drinking in Japan is 20.
  • Other characters in the series are considered "Producers" and, depending on the character, will either collaborate or consider him a rival. Examples of this are Ritsuko Akizuki (iM@S 2), Reiko Ozaki (Dearly Stars), and Yukie Yabushite (relations manga).