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In THE iDOLM@STER franchise, the term Producer (プロデューサー Purodyuusaa) refers to someone who is put in charge of pop idols and is usually the protagonist of almost every work across the franchise. It also refers to the nickname of the franchise's fans.


In the games, the player takes control of a young, rookie producer. His personality is based on the player's decisions and actions, and his name is also decided by the player (for example, (Name)P). His actions can range from caring to perverted - although in drama CDs, he is usually shown to be somewhere in-between.

In THE iDOLM@STER Live for You!, it is said that the Producer has been extremely busy. Therefore, the player takes on the role of a fan representative, making it the first game where the player is not the Producer.

Not all Producers are male. Other characters in the series are considered "Producers" and, depending on the character, will either collaborate or consider the main producer a rival. Examples of this are Ritsuko Akizuki in THE iDOLM@STER 2, Reiko Ozaki in Dearly Stars, and Yukie Yabushite in the relations manga.


A different producer appears in every continuity. Even though they have similar roles and may sometimes appear similar, they are all separate characters.

First Vision

Second Vision

  • THE iDOLM@STER 2 The world is all one!!'s Producer is the unit "SprouT" (Haruka Amami, Yukiho Hagiwara, and Hibiki Ganaha)'s Producer. He was an employee of 961 Production, sent by Takao Kuroi to sabotage the office. He eventually defected and became a supporter of all of the 765 units, but focused on SprouT.
  • Kyouhei Suruga (駿河恭平 Suruga Kyouhei) is Chihaya Kisaragi, and later SLEEPING BEAUTY's Producer from THE iDOLM@STER 2 Nemurihime. He's a bit scatterbrained. He is voiced by Shintarou Asanuma.
  • THE iDOLM@STER anime's Producer produces all of the idols at 765 Production, though Ritsuko Akizuki produces Ryuuguu Komachi after Episode 7. He is very passionate about his job, and is willing to go the extra mile for his idols without showing favoritism, which has made him popular with fans to the point of nicknaming him "Broducer". He is voiced by Kenji Akabane, and as such is sometimes called AkabaneP or just BaneP.
    He is also the Producer to appear in the most works to date: the 2011 anime, the No Make! drama CD, the Namassuka SPECIAL CD series, the movie and the manga series by Mana. He is later revealed in the Million Live! anime adaptation as a promoted Chief Producer.
  • Shizuka Sanjouba (三条馬静 Sanjouba Shizuka) is the producer for Jupiter in D@YS OF JUPITER ~THE iDOLM@STER~. She is a determined, but well-meaning producer who does her best to make sure her idols stay on track and have everything they need to succeed.
  • Puchimasu!'s Producer is voiced by Junji Majima and he produces the 765 idols and their corresponding puchidols. Despite his well-toned body and passion for his idols, nobody takes him seriously and it is unclear whether he is incompetent or secretly amazing at his job. Despite Puchimasu! beginning publication during the First Vision, it is often classified as Second Vision media due to when it was adapted to animation. Often nicknamed "P-Head", due to his appearance having a bright yellow letter 'P' for a head, and is currently one of the acceptable depictions of a producer in the fandom.

Cinderella Girls

Million Live!


  • THE iDOLM@STER SideM's Producer appears in the in-game manga as a consistent character, making SideM the only game in the series to have a defined producer design. They wear an open-collared suit without a tie and have long hair, making their gender somewhat ambiguous, likely to reflect the mixed audience of the game. Though the Producer is rather expressive, they are never depicted with eyes. They are very enthusiastic about their work, to the point of occasional overenthusiasm, and can be something of an airhead. Due to their androgyny, they're given the nickname P-chan.
  • The SideM anime's Producer is the producer at 315 Production. He is based on the design for the Producer in the SideM game. He is voiced by Kaito Ishikawa, which grants him the nickname "IshikawaP."

Shiny Colors


In game, the producer is never seen and is always from a first-person point-of-view, with the exception of SideM, which features an official producer in the in-game manga. The producer is depicted in Puchimasu! manga and in fandom as a male with a bright yellow letter 'P' for a head. In the comics drawn by Proton for the official arcade and Xbox 360 version character pages, and the webpages for THE iDOLM@STER Live for You! DLC, the Producer is drawn as a man with the letter 'P' on his face rather than any facial features. In the adaptations, the Producer is typically shown as a man with short black or blue hair, glasses, and wearing a suit and tie.



Sung by AkabaneP
Ashita ga Aru sa (Georgia de Ikimashou hen) on THE IDOLM@STER ANIM@TION MASTER Namassuka SPECIAL 03


Aa, Jounetsu ni Hoshi wa Kagayaku 〜315 Production Shaka〜 (sung by IshikawaP, Ken Yamamura and Takashi Saito) on Vocal & Drama CD: 315 Production Shaka
Hitoribocchi no Uta (sung by Junji Majima)