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Video Game Data
Platform: docomo, SoftBank, au
Publisher: Namco Bandai Games Inc.
Selling Agency: Namco Bandai Games Inc.
Release Date: July 23, 2009 (docomo)
August 12, 2009 (SoftBank)
August 13, 2009 (au)
Shutdown Date: March 30, 2012
CERO Rating:

THE iDOLM@STER Mobile (アイドルマスター モバイル AIDORUMASUTAA MOBAIRU) was a mobile service. Abbreviated as "Aimoba" (アイモバ), three versions of the game were available by domoco, SoftBank, and au mobile services. This game had significant collaborations with the original arcade game and was responsible for delivering in-game text messages and other game content to players' cell phones. In addition, MOBILE had an important role in THE iDOLM@STER Dearly Stars as a QR Code distributor. The game was a successor to H@PPENING LOC@TION and was eventually replaced by Mobile i in March 2012.

Original Release

In the original game portions, the ability to check on a player's unit and current rankings, as well as receive real-life emails from the idols of the arcade game were available. The unit's intimacy degree (as well as the recorded vocals and characters' facial expressions) varied depending on the usage of the online website elements. This could be seen as a prototype for the later-released "Area Game". When the announcement for THE iDOLM@STER 2 occurred on July 4, 2010, the logo for the game was changed and the profiles for all of the idols were updated to match their 2nd Vision designs.

MOBILE had its own schedule and content, as several illustrations, exclusive music recordings, cell phone wallpapers, and dramas featuring the 765 Production idols could only be obtained from here. Notable contributions include:

  • Events:
    • Autumn Collection 2009: wallpapers featuring art by Annin Doufu of the idols in autumn-themed outfits, held on November 16, 2009.
    • iM@S Fairy Tale Awaits (アイマス童話待受): wallpapers depicting the idols as fairytale characters, held on December 11, 2009.
    • Truetone Public Voice Idea (着ボイスアイデア公募): Dramas voiced by THE iDOLM@STER cast, as suggested by fans, held on December 17, 2009.
    • Winter Collection 2010: wallpapers featuring art by Annin Doufu of the idols in winter-themed outfits, held on February 2, 2010.
    • Narikiri Voice (なりきりボイス): A set of dramas based on if THE iDOLM@STER characters were not idols, held on March 8, 2010.
    • iM@S Your Job Awaits (アイマスお仕事待受): wallpapers based on if the idols had part-time jobs, held on April 8, 2010.
    • Seaside Collection 2010: Artwork by Annin Doufu that displays the idols in swimsuits, held on August 23, 2010.
    • Kimagure!? Puchimasu! Awaits (きまぐれ!?ぷちます!待受): A collaboration between the Puchimasu! manga, held on November 26, 2010.
  • Truetone recordings of:
    • Solo full versions of Merry and Sunny, released in July 2010. (re-released on THE IDOLM@STER 2 765pro H@PPINESS NEW YE@R P@RTY!! 2011)
    • New M@STER VERSION recordings by Azumi Asakura as Yukiho Hagiwara, released in the fall of 2010. (re-released digitally on mora and RecoChoku in 2012)
    • Several exclusive recordings as seen below

Area Game

The "Area Game" was a free to play game released on December 21, 2010 as a major update to the mobile site. Unlike THE iDOLM@STER 2, the four members of Ryuuguu Komachi were all producable. The game was played by having the user go to different real life locations, to increase their fans. A total of 505 areas within 47 prefectures were available to play in by accessing the mobile phone's location information. The idol's intimacy with the player and the recorded voiced greetings changed from the original game. An idol's intimacy levels could be seen by their expression, although no correlating numerical values were ever found. It is known that if the intimacy level hits 0, the idol would retire and the game would end. In addition, the idol could only be changed during a period of three days which would occur once after a period of 5, 6, or 7 months. The "Area Game" also had idol specific recordings and illustrations that could only be obtained from certain real life locations. In addition, some real life concerts distributed event only voice recordings.

In February of 2011, to commemorate the birthday of Chihaya Kisaragi, Asami Imai created an account to play from. The following May, to celebrate Azumi Asakura joining the cast and participating in her first concert tour, a special event was distributed called "AzuminP". NAMCO BANDAI Games introduced an ID system service in September of 2011, where players required a "Bandai Namco ID" to play. This allowed player status from the first mobile game to be carried over to the second mobile game: THE iDOLM@STER Mobile i. Unfortunately, items obtained in the newer version could not be transferred to the original version.

One-Minute Show

The "One-Minute" show was a web radio show distributed by Truetone only on the mobile site. The show was provided as a one minute recording, featuring the idols performing some free talk in a radio show segment. The one minute time limit was created due to certain phone restrictions. It was released at irregular intervals, although idols would always have an appearance on their birthdays. The final distributed episode was delivered on December 7, 2011.

Illustrations and Banners

The following section features art and banners distributed for the game.