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Video Game Data
Platform: docomo, SoftBank, au
Publisher: BANDAI NAMCO Entertainment Inc.
Selling Agency: BANDAI NAMCO Entertainment Inc
Release Date: 2006 (H@PPENING LOC@TION)
July 23, 2009 (docomo)
August 12, 2009 (SoftBank)
August 13, 2009 (au)
Shutdown Date: March 30, 2012
CERO Rating:

THE iDOLM@STER Mobile (Japanese: アイドルマスター モバイル AIDORUMASUTAA MOBAIRU) is a discontinued mobile service. Abbreviated as "Aimoba" (アイモバ), three versions of the game were available by domoco, SoftBank, and au mobile services. This game had significant collaborations with the original arcade game and was responsible for delivering in-game text messages and other game content to players' cell phones. In addition, MOBILE had an important role in THE iDOLM@STER Dearly Stars as a QR Code distributor. The game was eventually replaced by THE iDOLM@STER Mobile i in March 2012.


Main article: H@PPENING LOC@TION

"H@PPENING LOC@TION" was the first iDOLM@STER "mobile app game" released in 2006. It was also the first mobile game in the franchise to include visiting various real life locations. The game functioned as a dice game where the idols would move spaces, much like a board game, to obtain in game items and communication events featuring the idol in her own filming location. Every arcade era idol was given an alternate winter casual in this game. Locations include:

  • Haruka Amami in Kyoto
  • Chihaya Kisaragi in Okayama
  • Azusa Miura in Nagoya
  • Ami Futami and Mami Futami in Fukuoka
  • Iori Minase in Yokohama
  • Makoto Kikuchi in Okinawa
  • Ritsuko Akizuki in Tokyo
  • Yukiho Hagiwara in Hokkaido
  • Yayoi Takatsuki in Osaka and Kobe

Footage of this game is very rare, but some gameplay of Ritsuko's route can be viewed here. This game was eventually replaced by the Mobile game series.

Original Release

In the original game portions, the ability to check on a player's unit and current rankings, as well as receive real life emails from the idols of the arcade game were available. The unit's intimacy degree (as well as the recorded vocals and character's facial expressions) varied depending on the usage of the online website elements. This could be seen as a prototype for the later released "Area Game". When the announcement for THE iDOLM@STER 2 occurred on July 4, 2010, the logo for the game was changed and the profiles for all of the idols were updated to match their 2nd Vision designs.

MOBILE had its own schedule and content, as several illustrations, exclusive music recordings, cell phone wallpapers, and dramas featuring the 765 Production idols could only be obtained from here. Notable contributions include:

  • Events:
    • Autumn Collection 2009: wallpapers featuring art by Annin Doufu of the idols in autumn-themed outfits, held on November 16, 2009.
    • iM@S Fairy Tale Awaits (アイマス童話待受): wallpapers depicting the idols as fairytale characters, held on December 11, 2009.
    • Truetone Public Voice Idea (着ボイスアイデア公募): Dramas voiced by THE iDOLM@STER cast, as suggested by fans, held on December 17, 2009.
    • Winter Collection 2010: wallpapers featuring art by Annin Doufu of the idols in winter-themed outfits, held on February 2, 2010.
    • Narikiri Voice (なりきりボイス): A set of dramas based on if THE iDOLM@STER characters were not idols, held on March 8, 2010.
    • iM@S Your Job Awaits (アイマスお仕事待受): wallpapers based on if the idols had part time jobs, held on April 8, 2010.
    • Seaside Collection 2010: Artwork by Annin Doufu that displays the idols in swimsuits, held on August 23, 2010.
    • Kimagure!? Puchimasu! Awaits (きまぐれ!?ぷちます!待受): A collaboration between the Puchimasu! manga, held on November 26, 2010.
  • Truetone recordings of:

Area Game

The "Area Game" was a free to play game released on December 21, 2010 as a major update to the mobile site. Unlike THE iDOLM@STER 2, the four members of Ryuuguu Komachi were all producable. The game was played by having the user go to different real life locations, to increase their fans. A total of 505 areas within 47 prefectures were available to play in by accessing the mobile phone's location information. The idol's intimacy with the player and the recorded voiced greetings changed from the original game. An idol's intimacy levels could be seen by their expression, although no correlating numerical values were ever found. It is known that if the intimacy level hits 0, the idol would retire and the game would end. In addition, the idol could only be changed during a period of three days which would occur once after a period of 5, 6, or 7 months. The "Area Game" also had idol specific recordings and illustrations that could only be obtained from certain real life locations. In addition, some real life concerts distributed event only voice recordings.

In February of 2011, to commemorate the birthday of Chihaya Kisaragi, Asami Imai created an account to play from. The following May, to celebrate Azumi Asakura joining the cast and participating in her first concert tour, a special event was distributed called "AzuminP". NAMCO BANDAI Games introduced an ID system service in September of 2011, where players required a "Bandai Namco ID" to play. This allowed player status from the first mobile game to be carried over to the second mobile game: THE iDOLM@STER Mobile i. Unfortunately, items obtained in the newer version could not be transferred to the original version.

One-Minute Show

The "One-Minute" show was a web radio show distributed by Truetone only on the mobile site. The show was provided as a one minute recording, featuring the idols performing some free talk in a radio show segment. The one minute time limit was created due to certain phone restrictions. It was released at irregular intervals, although idols would always have an appearance on their birthdays. The final distributed episode was delivered on December 7, 2011.

Illustrations and Banners

The following section features art and banners distributed for the game.